Campaign Title: Ramadan Reconnect 2022
Purpose: In conjunction with Ramadan fasting month for that year, Muslim Pro collaborated with 11 international influencers (KOLs) to produce different types of bit sized contents for app and social media. Since there are multiple pillar of content categories, each color was selected to represent each category and eventually, the colors was mixed into a unified palette as a title logo.
Campaign Title: Unicef x Muslim Pro Yemen Fundraising Campaign
Purpose: In collaboration with UNICEF, this campaign is one of the biggest campaign collaboration. The visual key art for the campaign was to create the deprivation of education in poverty striken countries like Yemen. The color palette for this campaign are mainly more muted and “middle-east” with a beige/brown in most or majority of the visuals - representing the Yemen lands and buildings.
Campaign Title: Refleksi Diri Bersama Ustadz Syam (Self-Reflection with Ustadz Syam)
Purpose: To increase more user engagement and more user retention in Indonesia audience, the app collaborated with a well-known religious preacher and influencer, Ustadz Syam to create micro content together. The campaign was designed with a more liberal and trendy approach as opposed to the nature of the content - to remove the stigma of religious content and aesthetics of what those content should represent.